A colleague has a client who needs help with a custody dispute. They know a few lawyers who handle that work. But who do they actually call?

Usually, it's whoever comes to mind first. And increasingly, the next step is checking that person's LinkedIn profile before picking up the phone. If your profile reads like a resume, it doesn't tell them much. If it clearly shows what you handle and why you're good at it, you've made their decision easy.

That's what this session is about. Not chasing clients on social media. Not becoming an influencer. Just making sure the people who already trust you can see exactly what you do and feel confident sending work your way.

This session will cover:
•    How to turn a resume-style profile into one that makes you easy to refer to
•    What the Law Society of Alberta rules actually allow (and where lawyers get tripped up)
•    Why being visible to other lawyers and professionals matters more than advertising to the public
•    Real examples of profiles that work well across different practice areas, and common mistakes to avoid
•    How PI lawyers navigating Care-First changes can use LinkedIn during a practice transition
•    Simple ways to stay on your referral network's radar without it feeling forced

You'll leave with a profile audit checklist and a clear first step you can take the same day.

About Pamela Foster
Pamela Foster is the Principal of Pamela Powered, a legal marketing consultancy that helps lawyers and law firms grow through referral networks, LinkedIn optimization, intake improvement, and business development coaching. With 40 years in professional services marketing, she has held senior marketing leadership roles at KPMG, PricewaterhouseCoopers, Lang Michener LLP (full-service civil litigation, now McMillan), and Howie Sacks & Henry LLP (personal injury). She is a regular presenter for the Legal Marketing Association and the founder of LMA's Plaintiff/B2C Special Interest Group. Her connection to the Alberta legal community is personal: her father, Steve Denecky, was a founding partner at Stringam LLP in Lethbridge.
 

This Lunch and Learn is hosted virtually via Zoom. Registrants will receive a link prior to the webinar. Recordings will be available for paid attendees or those who are unable to attend and wish to pay a fee for the recording and materials.